Ghassan Kassabji Joins IMPACT BBDO As Chief Growth Officer, MENA

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Cadillac 120th Anniversary – “Iconic then, Iconic now”: Exclusive Q&A With Akshaya Singh Sikand

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Predictions For Brand Building In 2023 And Beyond, By Ali Rezgui

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I Asked A.I. Chat GPT How 2023 Will Be, By Cristiano Tonnarelli

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The Road Ahead For Long-Form Content, And Other Predictions For The Regional Content Industry In 2023

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Brand Building In 2023 And Beyond Will Be As Much About Creating Personas As It Will Be About Storytelling, By Suad Merchant

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The Next Generation Of Content Creators Have Captivated The Masses, By Rise Studios’ Diana Baddar

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Geidea Signs Strategic Partnership With MENA’s Leading Buy-Now, Pay-Later (BNPL) Fintech Platform valU To Fuel Digital Payment Growth In Egypt

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Middle Eastern Cities Gain Ground In Saffron’s City Brand Barometer 2022 On Tourism

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