Replaces OMG Transact as regional e-commerce powerhouse

Dubai, UAE – July 11, 2025:  Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint into the Middle East, building on the regional operations of OMG Transact. This strategic move brings Flywheel’s advanced AI platform and profitability-first commerce technology to one of the fastest-growing digital markets in the world.

Flywheel powers digital commerce for over 4,500 global brands – from the largest CPGs to breakout challengers. Its Commerce Cloud integrates retail media, marketplace operations, and product intelligence into a unified platform. With near real-time data and AI automation, Flywheel helps brands optimize product visibility, media performance, and profitability across major marketplaces.

By connecting retail media, retail operations, and marketplace intelligence, Flywheel delivers real-time insights from product catalogues, search data, and sales performance. Its AI-driven tools enhance product placements, catalogue efficiency, and full-funnel commerce execution – driving incremental sales, market share, and margin growth. Flywheel’s global network of retailers and marketplaces provides unmatched scale and data advantages for clients.

The MENA launch combines Flywheel’s global AI capabilities with OMG’s local strength in retail media, CRM, and DTC strategy. The integrated team is ideally positioned to build and execute connected commerce strategies that grow both sales and share across all digital touchpoints.

“With Flywheel, clients are no longer guessing what drives growth—they’re seeing it, shaping it, and scaling it,” said Elda Choucair, CEO of OMG MENA.  “This is more than a new platform; it’s a new era of commerce intelligence for MENA, and we’re only just scratching the surface of what’s possible.”

“This is a major milestone in e-commerce innovation for the Middle East,” said Raoul Zenon, General Manager of Flywheel MENA. “It’s particularly exciting because this is just the beginning. We have a robust pipeline of innovations launching in the coming months, each designed to drive deeper investment in commerce marketing and unlock full profit visibility.”