Dubai, UAE – A new public health information global campaign has been launched by Dettol assessing and evaluating claims related to COVID-19, correct misinformation, challenge misperceptions and debunk common myths.

To ensure consumers have easy access to the right information at this crucial time, a website – – has been developed as an educational resource in response to the significant regional and global media attention on the spread of COVID-19 and what the World Health Organisation (WHO) has called an ‘Infodemic’. The site provides authoritative and science-based comment on topics such as the transmission of the virus, misinformation about cures, methods to mitigate and protect.

The need to inform the public about the virus and the resulting ‘Infodemic’ is clear: a poll commissioned by Dettol found that 93 percent of people are concerned about the coronavirus outbreak and 67 percent confirmed they are handwashing more often.

As part of its commitment to scientific excellence, Dettol’s parent company RB is using trusted expert sources from the Economist Intelligence Unit and public health experts to analyse the evidence for and against claims and, where applicable, call out unsubstantiated or incorrect information. 

Consumers can find a number of posts on the website debunking myths such as ‘The use of ibuprofen worsens COVID-19’ and if ‘5G is causing the coronavirus pandemic’. Whereas ‘fact’ information explores topics around ‘Does losing your sense of smell mean you have coronavirus?’ and ‘Are you at risk of catching coronavirus from handling home deliveries?’

Commenting on the launch of the site, Dr Bruce Charlesworth, Chief Medical Officer – Health and Hygiene, RB said: “As a company that exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world, we have a responsibility to counteract the myths and misinformation in the public domain. Our new site tackles prevalent but unsubstantiated myths and enables easy access to trusted information. Working together with public health experts, we can fightback against the ‘Infodemic’.”

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