Momentum/CAI are pleased to announce the promotion of Lina Fateen as Managing Director of their agency.

Lina Fateen joined FP7 Cairo in 2002, and with a track record in systems & procedures and a work ethos to match, she grew to become Deputy MD of Momentum in 2016, where she was tasked to relaunch the agency as a fully independent brand experience agency.

As Managing Director, Momentum/CAI, Lina will report into Sahar El Zoghby, CEO, MCN Egypt. Her remit will be to lead her team to produce award winning work to drive clients’ business forward while building a brand reputation and setting standards of excellence for future openings of Momentum across the MCN network.

Lina said, “My career at MCN has been a fantastic journey of valuable insights and experiences enabling me to build and foster a successful organization with the right people here at Momentum/CAI. And now with the continued opportunity to lead this company, I am excited to unravel the next steps in developing strong synergies with our clients for further award winning success.”

Sahar Zoghby, CEO, MCN Egypt commented on this promotion saying, “Lina relaunched Momentum successfully, in less than 2 years to become a serious contender in the advertising industry competing with the top agencies and winning beating them. She has also earned her agency prestigious creative recognition while developing some of the best talents to achieve her business objectives.”

For further information and queries, please contact:

Komal Bajaj

Marketing & Communications Director, FP7 MENA

About FP7/MENA:

FP7 is a full service advertising agency, established in Beirut in 1968 and is the flagship agency of the MCN group. FP7 is one of the largest regional ad agency networks and is part of McCann Worldgroup. FP7 has 16 offices across 14 countries and its services include fully integrated marketing solutions, advertising, digital and production.

The agency network has won the praise of the Global creative and communication community for the work it has consistently produced for the past many years. FP7 is the ‘Network of the Year’ and FP7/DXB the ‘Agency of the Year’ at the 2016 Effie’s Mena and has won this title for four consecutive years. According to Effie’s Global Index, FP7 DXB was ranked as the most effective creative agency in the World in 2016.

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