FP7 MENA is delighted to announce the promotion of Amr El Kalaawy as the Managing Director of FP7/CAI effective immediately. As MD of FP7/CAI, Amr will report into Sahar El Zoghby, CEO, MCN Egypt, enabling valuable collaborations with sister agencies leading to a richer, more integrated product offering for current and future clients.

Amr has almost 20 years of experience in the advertising industry in Egypt covering almost each and every business category; 11 of which have been with FP7/CAI. Under his leadership, FP7/CAI has enjoyed a reputation of being a superincumbent with the largest in-house digital offering in the country. Due to his creative vision, the agency has spewed out excellent work and ideation resulting in being named by Effie MENA as the Effective Agency in Egypt for 2 consecutive years in 2016 & 2017.

Amr commented: “I look forward to expanding FP7/CAI’s business and leveraging our relationship with our sister agencies within MCN Holding as we look to help clients exploit the changes we are seeing in today’s dynamic & digital market.”

“Amr has made a transformational contribution to the agency’s stature in the market in the past few years, getting the agency crowned at the Effie’s as being The Most Effective Agency in Egypt and Second Most Effective agency in the MENA region 2 years in a row. He has also been able to evolve the agency and establish it as a key player on the exponentially growing digital side of our industry having a very respectable roster of clients, as digitally-led.”, said Sahar Zoghby, CEO, MCN Egypt.

For further information and queries, please contact:

Komal Bajaj

Marketing & Communications Director, FP7 MENA


About FP7/MENA:

FP7 is a full service advertising agency, established in Beirut in 1968 and is the flagship agency of the MCN group. FP7 is one of the largest regional ad agency networks and is part of McCann Worldgroup. FP7 has 16 offices across 14 countries and its services include fully integrated marketing solutions, advertising, digital and production.

The agency network has won the praise of the Global creative and communication community for the work it has consistently produced for the past many years. FP7 is the ‘Network of the Year’ and FP7/DXB the ‘Agency of the Year’ at the 2016 Effie’s Mena and has won this title for four consecutive years. According to Effie’s Global Index, FP7 DXB was ranked as the most effective creative agency in the World in 2016.

For more information, please visit: www.fp7.com