Region’s leading sonic branding agency bags gold and silver for industry excellence 

Next stop France as company gears up for Cannes Lions

Dubai, UAE, 12 June 2024 … MassiveMusic Dubai, the Middle East’s leading sonic identity and music agency, won gold and silver accolades – for the second consecutive year – for best use of audio branding at the 2024 Transform Awards Middle East and Africa.

MassiveMusic, a Songtradr company, took home the gold award for its music branding for Dubai-based superapp Careem, and silver for its work on Saudi Arabian cruise operator, AROYA.  It is the second year in a row for MassiveMusic to win both gold and silver: in 2023 the company took gold for Aramco and silver for Alrajhi Bank. 

Covering six regions, including MEA, the Transform Awards honour and showcase the most innovative, creative and successful brand work across the world. 

Pierre Carnet, Managing Director, MassiveMusic Dubai, said: “MassiveMusic Dubai is immensely proud to have won double again at the Transform Awards. These prestigious accolades underscore the creativity, commitment and teamwork that goes into producing the high quality sonic branding that we are known and loved for, and we are delighted to have been back on the podium this year with the very best of our work.  As ever, we thank our clients for their trust and collaboration on these wonderful projects, and look forward to more record-breaking, award-winning work this year and beyond.” 

MassiveMusic Dubai is now gearing up for the 2024 Cannes Lions Festival of Creativity in France, where it will be the first music agency from the Middle East to sit on the jury for the Cannes Lions Awards.

Pierre Carnet, a judge in the Entertainment Lions for Music Category, said: “After our Transform win celebrations, it’s now all hands on deck for Cannes. Being a member of the awards jury is a testament to the growth and evolution of the creative and branding sector in the region, and superb recognition of the work of the entire team at MassiveMusic.” 

MassiveMusic’s parent company, Songtradr is also the Official Sound Partner at Cannes Lions, putting sound and music at centre stage with a bespoke audio experience throughout the festival, the first official playlist for attendees and hosting the longest-standing night of music in the festival’s history. 

The Cannes Lions Festival of Creativity takes place from 17 to 21 June 2024.