Blending strategic techniques of storytelling with dynamic technological advancements which is at the heart of what #bldigital thrives to achieve.

Dubai, UAE – April, 18, 2018Brand Lounge, a regional award-winning branding consultancy, announces the launch of its digital perspective, #bldigital. Over a successful 12 years of growth for Brand Lounge in the Middle East region, the digital perspective has recently been developed as an independent, yet integral part of the branding consultancy. The new unit is branded as #bldigital, with a focus on the development of complex digital & social media projects through adopting smart solutions and innovative technologies.

#bldigital offers wide digital transformation services to their clients from crafting digital brand strategies, creative & interactive content to KPI-Focused engagement and conversion campaigns to help brands strive in the digital era. With the evolution of the digital ecosystem as the main if not the only battlefield for brands to compete for attention and leads, #bldigital comes as a strategic force to differentiate brands online and help them achieve greater affinity while maximizing their value & share of voice.


“Digital has changed pretty much every facet of our lives. Businesses operate differently and because brands are the engine house of every business today they are the first thing you need to transform when you want to shift up a gear. “This is the digital age and we create brands that work in the digital paradigm” Says Hasan Fadlallah, Founder & CEO of Brand Lounge.

Quoting the great Jack Trout, brands should “Differentiate or Die”, therefore and more than ever, choosing your right marketing partner is crucial for the survival of your brand. #bldigital is this partner who will guide you and power you to differentiate and convert in the digital age, added Fadlallah.

For more information, please contact:

Lubna El Bannan

Phone: 0091-4-446-4089



About Brand Lounge

Brand Lounge is an award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa. Our purpose is to maximize value through uncovering your point of differentiation in today’s increasingly competitive environment. We help companies develop differentiated brand strategies, design human-centric visual identities and deploy inside-out traditional and digital branding experiences. Our five-stage process takes our clients on a voyage of – Discovery, strategy Development, Design, Delivery of an identity and the Deployment of the initiatives, internal and external that will bring the brand to life and deliver the growth that all businesses seek. Founded in 2006 in Dubai, Brand Lounge today is one of the region’s leading homegrown brand consultancies and the regional representative of the Trout & Partners network of specialist consulting firms now in 36 countries around the world. Our focus is the Middle East, but our client base is taking us to increasingly distant territories. Visit us at to learn how.