Dubai, 21 September 2023: MSL Middle East, a strategic communications agency and part of Publicis Groupe Middle East, has announced the appointment of Mary Smiddy as Business Lead at MSL Middle East. 

A senior communications leader with more than twenty-five years’ experience in strategic consultancy, she has delivered high-impact communications strategies and campaigns representing multinational corporate, consumer & healthcare clients, throughout Europe, Asia and across the Middle East Region. 

In this role, Mary will be responsible for overseeing strategic client business, Publicis Groupe agency integration, and continued growth for MSL Middle East. Formerly, she was Senior Vice President at ASDA’A BCW Middle East, leading the regional Health & Wellness division.

“We are delighted to welcome Mary to the MSL Group. She is joining at a pivotal time, when earned media is growing in importance for the market and for Publicis Groupe. Mary’s regional and international experience will make her a go-to asset, complementing the Groupe’s ‘Power of One’ approach to integrated marketing and communications”, said MacLean Brodie, CEO, MSL Middle East .

Among Mary’s notable career highlights are as the Global CEO of specialist communications agency, Tonic Life Communications, and with Weber Shandwick as Senior Vice President – Health & Wellness in Sydney and Singapore. 

Mary Smiddy, said: “I’m thrilled to join MSL at such an important time in its growth trajectory. The ‘Power of One’ approach encourages full agency integration within the Publicis Groupe, ultimately helping clients capitalize on the strengths of several channels as part of a holistic marketing & communications strategy.”