Cannes Lions week has started off pretty well for IMPACT BBDO, who on Monday night picked up the 2022 Print & Publishing Grand Prix. This is the second Grand Prix won by IMPACT BBDO in the last 3 years, the previous one being the very first for the region in 2019. The 2022 coveted award was given to “THE ELECTIONS EDITION” for AnNahar Newspaper, a bold campaign in which the newspaper opted not to print their daily edition but instead donated the paper and ink to print voting ballots on.

 

Commenting on the Grand Prix, Print & Publishing Lions Jury President, Natalie Lam, Chief Creative Officer, Publicis Groupe APAC & MEA, Hong Kong, SAR, said:“The Elections Edition has the kind of genius simplicity that we often see in Grand Prix winning work. The best work is the least complicated. It cuts through the clutter and hits straight at your heart. The element of innovative thinking also pushes work in the Lion ahead.”

Dani Richa, Chairman and CEO IMPACT BBDO MEA, said, “We are very pleased to see IMPACT BBDO win a second Grand Prix for AnNahar Newspaper at Cannes Lions after having won the first MENA Grand Prix in 2019 – this goes to show the importance of consistency and determination for change. The irony is that it’s a Grand Prix in Print & Publishing when there was no printing at all – something that shows that the power of an idea can transcend design.”

IMPACT BBDO and AnNahar have had an incredible partnership, resulting in big wins at Cannes Lions: apart from the Grand Prix in 2019, the agency also won a Gold Lion in 2021 for The New National Anthem Edition.