This is the fifth consecutive year IMPACT BBDO has achieved the title of No.1 agency in the MENA region.

At the 70th Cannes Lions International Festival of Creativity, IMPACT BBDO has been named the MENA Network of the Year. The win follows the agency’s ranking as No.1 agency in Middle East and North Africa at Cannes Lions in 2022, 2021, 2020, and 2019, a remarkably consistent performance. 

The regional award is given to the agency network that accumulates the most points through their wins at the festival. In 2023, IMPACT BBDO won big with yet another Grand Prix – their third overall – in Print & Publications, and a Gold Lion in the Glass: The Lion for Change category, the only one awarded globally this year, which recognizes work that tackles gender-based issues. The wins were for AnNahar’s “Newspapers inside the Newspaper Edition” in Lebanon, and EBM’s “Schoolgirl Newscasters” in Pakistan, respectively.


Dani Richa, Chairman EMEA, said, “We are thrilled to be named the Regional Network of the Year at the Cannes Lions Festival. Winning prestigious accolades like the show’s only Gold Glass Lion, and a Grand Prix for the third time, highlights our commitment to excellence. These prestigious accolades not only celebrate our success but also reflect remarkable talent and work being produced all across our region.”

The 70th Cannes Lions International Festival of Creativity was held from 19 to 23 June, 2023.