Mazen Jawad, President of Horizon Holdings in the MENA region – announced today the rebranding & launch of Fuelcontent in Dubai, the newest content production arm of the FCB Global Network – expanding into the MENA region. Through a lead office in Dubai, rebranding ‘Lord & Thomas’ into ‘Fuelcontent’ builds upon Fuelcontent’s existing hubs in Canada, France, India, South Africa and the United Kingdom. 

“Since its inception in 2016, Fuelcontent has been steadily gaining momentum to become a robust global network. This latest addition in Dubai that will serve the MENA region is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences,” said Jawad. “Forging a larger Fuelcontent network adds value to our clients’ businesses and provides the opportunity for us to strengthen our offerings in the region and continue to grow our global footprint.”

After launching Fuelcontent in key markets, Jawad sought to expand the network further in order to deliver consistency & Innovation for both existing clients and for new clients in need of content production solutions. Fuelcontent on the whole specializes in film, animation, visual effects, post production, graphic design and photography. 

Fuelcontent Dubai will be led by Reham Mufleh, General Manager of Horizon FCB Dubai and the regional operations will offer content creation solutions in an end-to-end format. “Fuelcontent Dubai will integrate key Horizon FCB tools like Brand Bedrock and align core brand strategy to content strategy to create Never Finished content platforms. And since content creation is always a collaborative, Fuelcontent Dubai will also work closely with a network of individual content creators and different digital platforms to optimize content visibility and management.” 

The region will also collaborate with Fuelcontent across markets. Between these regional offices, Fuelcontent will be able to provide 24/hour service for its clients.

Fuelcontent’s entry into the MENA region reflects the network’s desire to connect talent on a larger scale across continents, amplify its content creation and production offerings for clients, and increase its global reach as one consolidated network. The organization currently represents across markets AB InBev, Adidas, BMW, California Garden, Cell C, Citi, Clorox, Coca-Cola, Danone, Lexus, MTV and Toyota among others. 

“In our fast-paced modern world, content has become one of the most powerful forms of communication. Growing Fuelcontent at the forefront of brand storytelling – provides increased connectivity and allows us to stay ahead of the curve.