Dubai, United Arab Emirates, March 27, 2024 – Hisense, the global consumer electronics and appliances corporation, announces a new partnership with Xbox that aims to elevate the home gaming and entertainment experience with cutting-edge Laser display technology.

As the pioneer in Laser display technology, Hisense is bringing the future of display into reality. The partnership with Hisense Laser display products and Xbox will bring the gaming community an unparalleled experience by introducing a more than 100-inch screen that consumers can enjoy at home for an eye-friendly, true-to-life colour and immersive gaming environment.

“Hisense aims to provide not only superior products but an entire experience that’s designed specifically for gaming and home entertainment,” Jerry Liu, Vice President of Hisense International commented. “Our partnership with the“Designed for Xbox” Program seeks to truly level up the gaming experience and allow people all over the world to enjoy a larger-than-life experience with more than 100-inchof image display.”

Consumers will be able to seamlessly connect their Xbox to Hisense Laser display products to enhance their gaming experience. Each moment and every detail is brought to life with exceptional clarity and precision.

Jason Ou, President of Hisense Middle East & Africa, expressed his excitement about this collaboration, stating, “We are thrilled to partner with Xbox to bring cutting-edge Laser display technology to gaming enthusiasts in the GCC. This collaboration aligns perfectly with our vision of providing top-notch products and experiences that cater to the evolving needs of each and every one of our customers.”

Hisense’s game mode technology for Laser display productsprovides a smooth and immersive gaming experience thanks to the high refresh rate and Auto Low Latency Mode. Hisense Middle East & Africa is proud to lead the charge alongside Xbox in bringing the future of gaming and entertainment to the region through excellent viewing experiences and sustainable displays, with the goal of transforming home entertainment and creating memorable experiences for all.