Madrid, September 27, 2023 – Interbrand is pleased to announce the promotion of Héctor Saracho to the position of Executive Director Strategy. Having served as Head of Strategy for six years, Saracho now assumes strategic leadership responsibilities for Interbrand across Iberia, the Middle East, and Latin America. He will report directly to Nancy Villanueva, the CEO of Interbrand for these regions.

“Interbrand is currently at an exciting strategic juncture. The practice of branding is undergoing a redefinition due to a highly volatile landscape, which demands that brands adopt new approaches to management. This compels us to strengthen our service offerings to provide a comprehensive response to our clients’ evolving needs, and Héctor is an indispensable part of this mission,” stated Villanueva. “In his new role, Héctor will be responsible for enhancing our renewed strategic methodology, known as Interbrand Thinking, which assists brands in addressing consumer needs by liberating them from industry constraints and expanding into new realms and sources of growth,” she added.

“It is an honor to continue growing within Interbrand and to contribute to the vision of a globally expanding strategic consultancy. From my new position, I will continue to champion innovation in branding, something that has always been a hallmark of this company, while simultaneously supporting the growth of our clients,” remarked Héctor Saracho, the newly appointed Executive Director Strategy.

Throughout his professional journey, Saracho has strategically worked with major brands spanning various sectors. His extensive career has unfolded within different organizations with a global presence, initially based in London at UBS Investment Bank and Millward Brown (WPP), and later in Madrid at Young & Rubicam (WPP) and what if. Prior to joining Interbrand in 2017, he held the position of Head of Strategy and New Business at the digital consultancy Genetsis.

Saracho holds a Bachelor’s degree in Business Administration and Management from Cunef and an MBA in Digital Marketing from the IE Business School in Madrid.