Dubai, 8 June 2021: GlaxoSmithKline Consumer Healthcare (GSK CH) has appointed Horizon FCB Dubai to lead the creative advertising for one of its flagship brands in the region, Centrum. The new partnership came into effect in April 2021 and will see Horizon FCB Dubai’s communications remit enhance the brand’s strong presence across key markets in the Middle East.
Reham Mufleh, General Manager at Horizon FCB said: “we felt an immediate connection with the GSK CH team since our first meeting and felt that we can do wonders together. Aligned and in collaboration with our colleagues at FCB NY, we’re happy to partner with GSK to reposition and launch Centrum with the local insight and relevance for our regional markets.”
“Centrum is a brand that many of us have grown up with and we will make sure to help GSK reach its full potential for the brand in our region. Never Finished, we’re architecting a journey with GSK CH to a new horizon” added Mazen Jawad, President at Horizon Holdings.
About GSK CH: Being a science-led global healthcare company with a special purpose to improve the quality of human life, GSK helps people do more, feel better and live longer. And Centrum in particular designs nutritional products that work in harmony with people’s bodies to meet their unique health and wellness needs. It’s all about finding what’s right for you.
