UNITED ARAB EMIRATES – 05 October 2022 – Gatorade®, the world’s number one sports drink* for PepsiCo, is an official associate partner of The NBA Abu Dhabi Games 2022. The NBA Abu Dhabi Games 2022 will mark the league’s first games in the United Arab Emirates (UAE) and the Arabian Gulf. The Atlanta Hawks and the Milwaukee Bucks will play two preseason games at Etihad Arena on Yas Island in Abu Dhabi on Thursday, Oct. 6 and Saturday, Oct. 8, 2022. Gatorade will be there to fuel the NBA fandom with various experiential and immersive brand activations.


Building on the brand’s commitment to fuel everyone’s athletic performance while bringing inspirational and exciting experiences to sports fans, Gatorade is joining forces with the NBA for the on-court Skills Challenge. Together, they will host a pre-qualifying event for basketball players between the ages of 16-19 with the opportunity to compete at Etihad Arena during The NBA Abu Dhabi Games. Winners of the pre-qualifying event will then compete to achieve the fastest time for a chance to win the contest and a prize. 

Gatorade will also be present at “NBA District”, an interactive fan event in conjunction with The NBA Abu Dhabi Games 2022, which will be held at Manarat Al Saadiyat in Abu Dhabi from Wednesday, Oct. 5 – Sunday, Oct. 9. The Gatorade activation will allow fans to participate in highly engaging games which offer a chance to win exciting prizes.

Whether it’s replenishing your senses and reacting as fast as you can to arcade style games or challenging yourself to how high you can jump – the Gatorade activations will have you sprinting and shooting hoops, like an NBA All-Star.

“Connecting the passionate fans of the NBA with the power of Gatorade’s performance-based science, is a slam dunk for the league and for our company,” said Aamer Sheikh, CEO, PepsiCo – Middle East. “The NBA has established itself as one of the most exciting sports leagues in the world and launching in the UAE for the first time ever is a milestone moment. We look forward to working together and taking the NBA fan experience to new heights.”

Buy tickets today at NBAEvents.com/AbuDhabi and visit the Gatorade Arena at the NBA District in Abu Dhabi from October 5 – 9, to witness a fan experience like never before! Find out more by visiting Gatorade Arabia’s Instagram page.