Marketing expert on the successful approach to thrive in coming times

Dubai, September 17, 2018 – The ninth edition of OMD’s annual thought-leadership conference OMD Predicts, titled “Inspire”, will be an innovation in its own right. The business performance company has opted to feature a single speaker in an evening session on September 19th at the JW Marquis in Dubai. Omar Johnson will headline the event, discussing how to harness the purchase power of the connected consumer for marketing transformation.

Johnson is not only a keynote speaker and marketing coach; he is an entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. His wasn’t an overnight success, his growth was forged year in, year out: Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016. Under his tenure, Beats grew from $180 million to a $1.1 billion dollar global icon and category leader, becoming the #1 premium headphone in North America, UK, France, Germany, South Korea and Singapore. Previously, he led innovative marketing programs for international brands such as Nike, Kraft Foods, and Campbell Soup.

In the face of evolving technology, business practices are consistently put to the test and it is innovative professionals like Omar who lead the transformation of businesses. Technology enables digitized lifestyles, which allow brands to target with ever-incremental precision. Innovation drives consumer behavior, pushes new technologies, and continuously shapes the landscape to present brands with new opportunities of meaningful interactions and experiences. Marketers need to remain alert and responsive in order to yield great results.

“Evolution takes no breaks, so constant vigilance is the only option to clearly know where we’re headed. A fluid landscape calls for agile strategies,” says Nadim Samara, CEO of OMD UAE. “The ninth edition of OMD Predicts is designed to future-proof our partners’ strategies by exploring what marketing transformation means to us all and where it’s taking us. Together, we can step up the marketing game.”  

Launched in 2007, OMD Predicts is a series of annual events designed to keep marketers at the forefront of emerging trends that will impact their operations. It brings best practice and thought-leadership from around the globe to support the business performance company’s clients, staff, and business partners by enhancing the quality of their planning and preparing them for the future.

The 2018 edition of OMD Predicts is powered by MMP and produced in association with Arabian Radio Network, Prime Zone, and Saudi Broadcasting Company, with the support of AdinTop, SAMS, React MENA and Sports 360.