First Branch set to open in Riyadh in January 2026

Riyadh, Saudi Arabia, 22 December 2025: Furless Permanent, the world’s largest specialised electrolysis center, has appointed Ruder Finn to launch the brand in Saudi Arabia and lead the public relations and influencer campaigns.

Set to open next month at Faisaliah Mall, Riyadh, the brand’s first branch will introduce Furless Permanent’s FDA-approved electrolysis services to the Kingdom. Internationally recognised for its unmatched precision and proven permanence, Furless Permanent delivers safe, highly effective treatments for all skin tones, body areas, and hair colors, including blonde, grey, white, and red hair, achieving results no other hair removal technology can offer.

Founded in the UAE, Furless Permanent has grown into a leading regional destination for permanent hair removal, attracting clients from across the Middle East to its five Dubai and Abu Dhabi locations. 

Mariela Marcantetti, CEO of Furless Permanent, commented: “We are proud to bring Furless Permanent to Saudi Arabia and introduce our FDA-approved, permanent hair removal services to clients in Riyadh. Opening our first branch in the Kingdom represents a significant expansion for our brand, allowing us to provide safe, effective, and inclusive treatments for all skin tones and hair types. Our goal is to make these specialised services accessible to clients in Saudi Arabia, helping them feel confident and empowered every day.”

Sophie Simpson, Managing Director, of Ruder Finn MENA, said:“Saudi Arabia represents one of the most dynamic and fast-growing beauty and wellness markets in the region. We are proud to partner with Furless Permanent on its entry into the Kingdom and the opening of its first branch in Riyadh. Through a strategic, culturally attuned communications and influencer strategy, our goal is to build strong brand awareness and showcase the unique services Furless Permanent brings to clients in Saudi Arabia, positioning the brand as the leading and most trusted for permanent hair removal treatments.”

Furless Permanent is now accepting bookings for its first branch, opening in Riyadh in January 2026.