Four months ago, I found myself face-to-face with a harsh reality — eight domestic workers in the UAE, all trapped in unethical conditions. Their employers had confiscated their passports, leaving them vulnerable, undocumented, and burdened with a combined AED 81,000 in fines. They were living in fear, without legal status, without freedom.

I couldn’t ignore it.

With no plan except a sense of duty, and an urge to help, I stepped in. I took all eight women to the authorities, opened a formal case, and hired a lawyer to fight for their rights. Today, every one of them has their passport back. Fines have been fully settled for three, and the remaining five we are still fighting for.

This experience changed me. It also sparked an idea.

Out of that moment of injustice, Ethiclean was born — a cleaning company built on one simple belief: we can do good while doing business. Today, Ethiclean employs two of the women who are now legally cleared, and the other is happily with her first family in the UAE. We are getting ready to welcome the remaining five as soon as their paperwork is sorted.

This isn’t just a company. It’s a mission.

Since our soft launch on August 1st, we’ve already reached 30% capacity in just four days — not because of aggressive marketing, but because people believe in the story, and feel the difference. Our cleaners are the happiest they’ve ever been. Their pride shows in their work. Clients feel it — and they’re coming back for repeat bookings.

Ethiclean is here to clean with a conscience.