Flint Culture, an award-winning communications consultancy that combines specialist expertise in culture and creative industries, has announced the appointment of Elizabeth Sen as its new MENA Managing Director. Sen will lead Flint Culture’s strategic initiatives in the region, focusing on establishing the network and driving client-centric innovation.

Known for her people-first approach, Sen spent over two decades in PR leadership across the Middle East, including more than 10 years at APCO Worldwide where she served in various leadership capacities before moving to her new role at Flint. 

Wol Balston, Co-Founder and Director of Flint Culture, based in the MENA region, said:
“Our experience across the cultural and creative industries has given us a unique edge in understanding human motivation and creative innovation, enabling us to craft narratives that resonate deeply with diverse audiences. With Liz’s appointment, we are branching out to support public organisations, businesses, and government agencies in the MENA region with Flint’s novel way of fostering meaningful engagements through culture-centric campaigns and initiatives.”

Digby Halsby, Flint Culture’s London-based Co-Founder and Director, said:
“We have worked with a broad spectrum of clients through our global offices in London, Dubai, Istanbul, and Delhi, along with our international network of associates. With her extensive experience in the MENA region, Elizabeth adds depth and specialized expertise and will help join up the Middle East operations to the rest of the world.” 

Elizabeth Sen, Flint Culture’s Regional Managing Director said:
“The Middle East offers dynamic opportunities and I am excited to lead Flint Culture’s growth in the region. Relationships form the crux of our business and we intend to cultivate strong bonds with stakeholders, clients, and the community to deliver impact at scale.”

A passionate communicator and a results-oriented business leader, Sen has led several award-winning assignments involving demanding mission-critical mandates, organisational change management, as well as sectoral marketing and public relations on a global level. Sen will now work with Flint Culture’s global senior team, to lead the strategic expansion in the MENA region, building on the firm’s existing client portfolio that includes KSA’s Ministry of Culture, the Royal Commission of AlUla, the Abu Dhabi Department of Culture and Tourism, the Zayed National Museum, The Sheikh Zayed Book Award and the Abu Dhabi Book Fair, among others.