DHL announces they’ve added great shipping rates to their world leading logistics and delivery services in in a fun retail campaign created by Horizon FCB Dubai.

The hero film shows a frustrated fashion designer receiving a package of materials from DHL, which then triggers an escalation of things getting better for her career in a fun exaggerated metaphor of how DHL added more competitive price points to their already first-rate delivery service.

Horizon FCB Dubai Creative Director Colin Smith said: “Just when you thought DHL couldn’t get any better, they go and add great shipping rates to their deliveries. 

The aim of the spot was to resonate with the many young entrepreneurs in the MENA region and show them that DHL can help them on their journey. Whatever that may be.”

Executive Creative Director Mohamed Bareche added; “The campaign is a smart and creative way to communicate a price offering that is relevant to Ecommerce sellers and young people starting out on their career path.

In an effort to add even more value for our clients, we alsofilmed different scenarios of the young girl’s rise to success in order to create alternative edits for social media, reducing fatigue.” 

The film really brought to life a hardworking message that DHL have made a good thing even better. 

It was produced by Good People and Directed by rising star Director Omar Shawky.

Horizon FCB Dubai team: 

CEO : Mazen Jawad

Managing Director : Reham Mufleh

Executive Creative Director : Mohamed Bareche

Creative Director & Copywriter: Colin Smith 

Head of planning : Munther Al Sheyyab

Account Director: Farouk Haber

Account Executive: Yara Kobeissi

Head of production: Mariam Adel 

Agency Producer: Antoine Nassif

Client : DHL Express MENA

Marketing Director : Najwa Raslan