Dubai, UAE, 31 October 2021 – De Montfort University, a leading UK public university in Leicester, has appointed Houbara Communications to raise awareness about its ongoing presence and activities at Expo2020 in the UAE.
As a founding partner of the UK Pavilion, De Montfort University will host a series of talks, events, and activities throughout the six-month period of Expo, showcasing its high-impact research, innovative approaches to sustainability, to create unparalleled experiences for visitors and students.
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Houbara will support De Montfort University in its communication efforts locally, including strategies and initiatives to reflect its position as a leading global educational institution.
Commenting on the appointment, Loretta Ahmed, Founder and CEO of Houbara Communications said: “We are delighted to partner with De Montfort University and look forward to creating stories that showcase their innovation and research in creating a sustainable future. Our earned-centric mindset builds unique, purpose-driven communication customized for the region and this will help build and enhance DMU’s presence in the Middle East.”
“Houbara demonstrated strong strategic competency and a good understanding of local media. We are confident in their ability to deliver a well-designed communications approach and look forward to a successful partnership with the agency,” said Chris Thundow, press and PR manager for De Montfort University.