Dubai, UAE – myco (previously known as MContent), a leading international brand in web3 video streaming, funding, production, and distribution, is proud to announce the appointment of GroupM’s EssenceMediacom as its global media buying and planning agency of record. This partnership will help myco grow its brand and expand its global presence by leveraging EssenceMediacom’s expertise in media planning and buying.

As a fully decentralized video ecosystem, myco is a unique platform that empowers both viewers and creators. Viewers earn from watching content, while creators earn from creating content. The platform offers live monetisation, crowdfunding, gating NFTs, and fractional ownership of content, all within a fully decentralised ecosystem. Additionally, myco has AVOD enabled and will soon launch SVOD and FAST capabilities.

In the past year, myco has seeded, funded, and curated more than 50 film & TV productions through its self-sustaining ecosystem in addition to the recent introduction of live sports with Watch & Earn mechanism.

myco platform currently boasts almost 1.5 million registered users from across the globe, 500 leading content creator channels, and over 100,000 user-generated videos. It also has a collection of original film productions (MyOriginals) and premium exclusive content. The platform is run through our native cryptocurrency (MContent), which is available on the BNB Smart Chain (BSC – BEP20), and is trading on multiple exchanges.

“We are excited to partner with EssenceMediacom as our global media buying and planning agency,” said Tariq Jaser, Digital Marketing Manager at myco. “With their experience and innovative media solutions, we are confident that EssenceMediacom will help us reach our marketing goals and strengthen our brand presence worldwide.”

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. The agency has an enviable client roster across MENA, which includes Richemont, adidas, Bayer, Google, Mars, Etisalat, Nadec, PlayStation, Vodafone, The Coca-Cola Company and Uber.

“We are thrilled to partner with myco and support their growth objectives through media breakthroughs. myco is such an exciting, disrupter platform, so this is a wonderful opportunity to demonstrate how we can help our partners deliver measurable results that drive brand equity and growth,” said Eyad Abdul Kkalek, CEO EssenceMediacom MENA.

The appointment of Essence Mediacom as the global media buying and planning agency marks an important milestone in myco’s growth strategy. The partnership will enable myco to reach a wider audience and increase its market share, further establishing its position as a leading brand in web3 video streaming, funding, production, and distribution.