993 posts
Unlocking Brand safety on Social Media: Myths & Realities
A lot has been said and written about viewability and brand safety in the world of digital display advertising over the past 5 years. When advertisers and brands started to…
The Last Brand Standing
Why having a solid “social game” is key to surviving in business Having a solid social game is becoming a determining factor for anyone earning the title of sole survivor. We…
Why And How I Used Artificial Intelligence To Write This Book
Throughout my career as a Creative Director and Creative Technologist, I have always been fascinated when human creativity and ingenuity meet and is then amplified by technology. We will explore…
What Retail Marketing Can Learn From Biology
In response to an increasingly cluttered communications landscape, there has been a recent undercurrent of professional marketers acknowledging the value of analogue experiences in brand marketing, which is particularly true…
Building Brand Relevance for Gen Z
In the era of hyper-mediation, content creation, and instant gratification, building brand relevance with the Gen Z audience is more complex than ever before. Relevance is not a single virtue;…
Building a Better B2B Brand Voice
Six ways B2B businesses can borrow from B2C companies to make content more compelling In the past, B2B and B2C marketing existed on opposite ends of a spectrum. Where B2C…
Retail Is Not Dying, It’s Being Reinvented.
Article after article bemoans the retail apocalypse that is currently going on in America. Chains like Toys R Us, Radio Shack, and host of others have shut down signaling that online sales are the…