Building Brand Relevance With Gen Z: Q&A With Nescafe’s Yasmine El Fiqi and Seif Hamdy

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Amusing Audiences With Creativity: Q&A With Interbrand’s Borja Borrero

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Managing Brands’ Reputations: Q&A With Americana’s Mai El Kinawi

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Purposeful Creativity and Brand Building: Q&A With Publicis’ Karl Salibi

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How Brands Win With Building Experiences ?: Q&A With Momentum Egypt’s Lina Fateen

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Designing A Seamless Consumer Experience: Q&A With TBWA/RAAD’s Remie Abdo

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Building A Millennial-Friendly Brand: Q&A with Uber’s Nada Zagallai

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