181 posts
The Spark: Rebranding CNBC International’s Catalyst
With almost three decades of experience in curating the global business conversation, Catalyst is CNBC International’s in-house ad-sales commercial agency. CNBC Catalyst has partnered with Dixon Baxi to relaunch the…
Brands Who Are Doing “Good”: A Dell’s Perspective
Consumers tend to be more engaging with brands that humanize the relationship between themselves and their target audiences, hence, the need for sustainability activities for brands has been a crucial…
Reengineering The Volkswagen Brand
For the first time in years, Volkswagen has presented its brand strategy for the upcoming ten years in a press conference that took place at Volkswagen’s “Markenhochhaus,” signaling a brand overhaul…
Oh That Sounds Interesting! The Techniques of Brand Naming
A brilliant name is one of the core differentiators of a brand. It helps to build awareness and convey meaning and sets the stage for the brand. This becomes indisputable…
With A Wink And A Smile: Rebranding Careem
Careem, the MENA region’s leading car-hailing app unveiled a new identity marking its fourth anniversary in regional markets. The Berries interviewed Christian Eid, Careem’s VP of Marketing to get the…
On-Air: Branding TV Channels In The Digital Era
The TV landscape is changing, no longer defined and differentiated by its broadcast platform, as other content providers crossover into multi-platform models forcing TV to reposition itself in…