178 posts
Is Your Brand Relevant?: Behind The Scenes of Prophet’s China Brand Relevance Index
Relentlessly relevant brands inspire us and move us to action. They make smart, bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely…
Brands And Fake News: An Existential Threat or a Bursting Bubble? (Part 1)
Brandstorms is a series of conversations with top experts around a controversial issue that has been stirring a debate in the brand scene. Recently, there has been an outrage among…
The Secret Sauce of Branding For The Social Good
Nonprofit organizations are likely to use their brands mainly for fundraising and generating donations, but a growing number of nonprofits are paying attention to developing a more strategic approach towards…
Branding 2017: Q&A with Siegel + Gale’s Zouheir Zoueihed
The MEA region is one of the richest global territories when it comes to thought leadership in Branding and disruptive Brand Strategies. The Berries will bring to you the regions…
The Spark: Rebranding CNBC International’s Catalyst
With almost three decades of experience in curating the global business conversation, Catalyst is CNBC International’s in-house ad-sales commercial agency. CNBC Catalyst has partnered with Dixon Baxi to relaunch the…
Brands Who Are Doing “Good”: A Dell’s Perspective
Consumers tend to be more engaging with brands that humanize the relationship between themselves and their target audiences, hence, the need for sustainability activities for brands has been a crucial…