Cadillac Is Gearing Up To Unveil Its #iconsonly Pop-up At Sole DXB
#iconsonly pays tribute to the iconic Escalade complete with rooftop deck, DJs and an exclusive drop up for grabs
Middle East – This weekend, the luxury automotive brand Cadillac will be unveiling its much-anticipated pop-up at Sole DXB from December 5th to 7th. The #iconsonly pop-up will pay tribute to one of pop culture’s favorite and most admired vehicles of all time, the Cadillac Escalade.
Complete with a stunning rooftop deck giving festival goers a chance to enjoy unparalleled 360-degree views of the festival, attendees can relax and enjoy Cadillac’s uber cool hospitality while enjoying the music of its resident DJs.
![](https://i2.wp.com/www.thebrandberries.com/wp-content/uploads/2019/12/Cadillac-Iconsonly-at-Sole-DXB-2019.jpg?fit=1100%2C1100)
But that’s not all, every 30 minutes Cadillac will be offering the public the chance to win an incredible offer with a token to be redeemed towards their next Escalade purchase.
This year’s festival will also see Cadillac partner up with Exhale – a UAE based conceptual fashion brand that integrates art, storytelling and mindfulness with comfort clothing. Exhale will be showcasing their one-off pieces inspired by the brand at the Cadillac pop-up giving visitors the chance to be the first to purchase items from this unique collection.
Catch Cadillac’s #iconsonly pop-up this weekend at Sole DXB, taking place in Dubai Design District (d3).