#iconsonly pays tribute to the iconic Escalade complete with rooftop deck, DJs and an exclusive drop up for grabs

Middle East – This weekend, the luxury automotive brand Cadillac will be unveiling its much-anticipated pop-up at Sole DXB from December 5th to 7th. The #iconsonly pop-up will pay tribute to one of pop culture’s favorite and most admired vehicles of all time, the Cadillac Escalade. 

Complete with a stunning rooftop deck giving festival goers a chance to enjoy unparalleled 360-degree views of the festival, attendees can relax and enjoy Cadillac’s uber cool hospitality while enjoying the music of its resident DJs. 

But that’s not all, every 30 minutes Cadillac will be offering the public the chance to win an incredible offer with a token to be redeemed towards their next Escalade purchase.  

This year’s festival will also see Cadillac partner up with Exhale – a UAE based conceptual fashion brand that integrates art, storytelling and mindfulness with comfort clothing. Exhale will be showcasing their one-off pieces inspired by the brand at the Cadillac pop-up giving visitors the chance to be the first to purchase items from this unique collection.  

Catch Cadillac’s #iconsonly pop-up this weekend at Sole DXB, taking place in Dubai Design District (d3).