The #iconsonly activation places the Escalade center stage at Cadillac’s activation

Middle East – Cadillac is back at Sole DXB for 2019. The luxury brand has brought some of the most talked-about activations to the street festival, including the world’s first Cadillac Hotel and one of pop culture’s top artist in the form of the Andy Warhol exhibition. This year Cadillac comes with another big presence, #iconsonly will highlight one of pop culture’s favorite and most admired vehicles of all time, the Escalade.  


Christian Soemmer, Managing Director Cadillac International Operations and Cadillac Middle East, said, “We are proud to have brought some of the biggest activations to Sole DXB and this year is no different as we celebrate an icon in the automotive industry and pop culture history. We are confident this will be another highlight of the show and for the weekend of Sole DXB only we will have an exclusive drop planned.”

Celebrating 20 years on the road in 2018, the Escalade has earned its position as an icon not only in the automotive industry, but as the symbol of success in pop culture, becoming one of the most featured vehicles in music and film. The Escalade incorporates sophisticated design, technology and an authentic attitude to appeal to independently-outgoing individuals, thanks to a blend of innovative technology and exceptional craftsmanship that is truly unique to Cadillac and is sure to appeal to the festival’s millennial crowd. 

Sole DXB will take place from the 5th to the 7th December 2019 at the Dubai Design District (d3).