Dubai, United Arab Emirates – February 25, 2025 – Bees & Honey, the Middle East’s only influencer-first creative agency, officially launches in Dubai and Riyadh, marking a significant expansion into the region’s booming creative economy. With a mission to revolutionize influencer marketing, the agency offers data-driven strategies and full-scale creative solutions to help brands maximize their impact.

Named Bees & Honey because “we know how to create buzz and make it sweet,” the agency is set to redefine influencer marketing by placing content creators at the heart of brand storytelling, offering data-driven campaigns that drive brand recognition and maximize ROI.

As part of GEN PLUS Group, Bees & Honey brings a modern, global approach to creator marketing, delivering strategic, high-impact influencer campaigns tailored to brands looking to thrive in the ever-evolving digital landscape of the UAE and KSA.

Tapping Into the Region’s Thriving Creative Economy

The launch of Bees & Honey aligns with the UAE and KSA’s major investments in the creative economy:

  • The UAE’s Creators HQ Initiative – A recently launched AED 150 million fund designed to attract 10,000 influencers, fostering innovation in digital content.
  • Saudi Arabia’s Investment in Digital Content – With its ambitious Vision 2030 strategy, KSA is actively developing its creator economy, recognizing the economic potential of influencer-driven brand engagement.

Bees & Honey is strategically positioned to connect global brands with the region’s most influential creators—turning audiences into engaged brand advocates.

Meet the Team Behind the Buzz

Bees & Honey is led by:

  • Colin Talbot – Managing Director
    With a background leading award-winning creative agencies, Colin also serves as Managing Director of Them Again, a dynamic creative agency, bringing a strategic, creative-first approach to influencer marketing.
  • Tatum Greig – Head of Influencer
    Tatum joins Bees & Honey from Billion Dollar Boy, one of the world’s leading creator marketing agencies. With eight years of global influencer marketing experience, she has executed high-profile brand campaigns and launched industry-defining creator initiatives.

A New Approach to Influencer Marketing

“The creative economy in the UAE and KSA is experiencing unprecedented growth, presenting brands with a unique opportunity to engage highly connected digital audiences through influencer marketing,” said Colin Talbot, Managing Director of Bees & Honey.

“By launching in Dubai and Riyadh, we’re bridging the gap between creativity, influencers, and brands, ensuring that every campaign we deliver goes beyond awareness and generates tangible impact. In a rapidly evolving industry, brands need influencer marketing solutions that are not just creative but data-driven, measurable, and ROI-focused.”

Tatum Greig, Head of Influencer at Bees & Honey, added:

“We saw a major gap in the market for influencer-first strategies that actually deliver results and drive sustained, trackable brand awareness.  Since the end of 2024, there has been a real renewed interest in influencer marketing across the region, however brands have yet to tap into its full potential. That’s why Bees & Honey was born—to offer brands a no-nonsense, data-driven approach that ensures the right creators are amplifying the right messages to the right audiences.

But we’re not just a campaign management agency. We provide end-to-end influencer marketing solutions, covering everything from strategy, creative ideation, full-scale production, PR, and marketing.”

Part of GEN PLUS Group – A Powerhouse in Creative & Marketing Innovation

“At GEN PLUS Group, we’re thrilled to welcome Bees & Honey to our agency portfolio at such a pivotal time for influencer marketing in the Middle East,” said Sofia Panayiotaki, Group CEO of GEN PLUS Group.

“By putting creators at the core of brand storytelling and leveraging cutting-edge data analytics, Bees & Honey is not just helping brands increase awareness—it’s ensuring they achieve long-term engagement, audience growth, and sales conversion. In today’s fast-moving digital space, businesses need influencer marketing solutions that go beyond vanity metrics—and that’s exactly what we deliver.”

What Bees & Honey Offers

Whether brands are new to influencer marketing or looking to optimize existing creator campaigns, Bees & Honey provides:

  • Strategic Influencer Campaigns – Data-driven matchmaking between brands and top-tier creators to deliver real impact.
  • Creative & Content Production – End-to-end campaign execution, from influencer activation to high-quality video and photography production.
  • PR & Amplification – Multi-channel promotion strategies to ensure content reaches wider audiences and drives maximum engagement.
  • Measurable Performance & ROI – Advanced data analytics and customized reporting dashboards to track success.