Posts by author

Mary Kyriakidi

Can Marketers Affect Consumer Sensitivity To Price Changes?​, By Kantar’s Mary Kyriakidi

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  • 11 minute read

Modern Marketing Dilemmas: Is it still ok to talk about brand loyalty?

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  • 7 minute read

Modern Marketing Dilemmas: How Should Marketers Stand Up To Recession?, By Kantar’s Mary Kyriakidi

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  • 9 minute read

Modern Marketing Dilemmas: How Can You Prove Marketing Adds Value To Your Brand?, By Kantar’s Mary Kyriakidi And Jorge Alagon 

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  • 8 minute read

Modern Marketing Dilemmas: How Should Your Brand React When Prices Are Going Up?, By Kantar’s Mary Kyriakidi

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Modern Marketing Dilemmas: Is Brand Differentiation An Effective Way To Reduce Customer Price Sensitivity? 

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Modern Marketing Dilemmas: What Role Does Brand Play In The Consumer Decision Journey?

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Modern Marketing Dilemmas: Where Does Performance Marketing Meet Brand Building?, By Kantar’s Mary Kyriakidi

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The Art Of Brand Strategy And How To Get It Right, By Kantar’s Mary Kyriakidi

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  • 9 minute read