By: Grigory Lavrov, VP Marketing, Local Brands & Franchise Management, CEE & MENAT, Warner Bros. Discovery

As we look ahead to 2025, the Arabic content landscape is poised for a dynamic transformation, driven by evolving viewer preferences and the industry’s growing ambition to capture hearts both regionally and globally. The momentum we’re witnessing today is just the beginning of an exciting new era for Arabic storytelling—a renaissance that is redefining how the world perceives and engages with content from the region. The MENA region is witnessing a significant shift from English-language dominance towards a stronger preference for Arabic and locally produced content, highlighting an opportunity for investment in region-specific programming.

Storytelling: The Soul of Arabic Content

With over 420 million native Arabic speakers worldwide, it’s striking that only 3% of all online content is produced in Arabic. This disparity highlights a tremendous opportunity for creators and investors, particularly in dynamic hubs like Dubai. The UAE, Egypt, and Saudi Arabia are the region’s leading markets, collectively accounting for more than half of MENA’s media and entertainment industry. Storytelling in Arabic content is set to evolve in powerful ways. Creators are finding innovative ways to weave traditional narratives with contemporary themes, addressing topics like social change, identity, and resilience. This fusion of the old and the new is not just enriching content—it’s resonating deeply with audiences, especially younger generations, who crave stories that reflect their realities while honoring their cultural roots. This balance between heritage and modernity is where the magic happens. It’s giving rise to productions that are both deeply local and universally meaningful, ensuring Arabic storytelling stands out on a global stage.

Expanding Horizons in Genres

Drama and comedy remain at the forefront of entertainment in MENA, a testament to the region’s deep-rooted love for rich, captivating storytelling, as highlighted by Parrot Analytics. However, audience preferences are evolving. There’s a growing appetite for children’s content and animation, signaling a shift towards more diverse and family-friendly viewing options. This expansion reflects a region that is not only preserving its cultural traditions but also embracing new formats to engage younger audiences. At the same time, documentaries are gaining traction, offering raw and authentic narratives that spark meaningful conversations about the region’s history, culture, and pressing contemporary issues. These stories resonate deeply, bridging the past and present in ways that feel personal and impactful. Lifestyle programming, too, is flourishing, celebrating the creativity and ambitions of today’s audiences. From culinary explorations to wellness and artistic expression, these shows capture the pulse of a region that is vibrant and constantly evolving. Together, these trends underscore a content ecosystem that is as diverse as it is dynamic, ready to meet the demands of an ever-expanding audience in the region.

A Global Stage for Arabic Talent

Arabic content will have firmly stepped beyond regional borders, finding its place on the global stage. Streaming platforms have become the great equalizer, breaking down geographical barriers and offering creators from the Arab world an opportunity to share their stories with international audiences. This exposure is more than just a moment in the spotlight—it’s a chance to showcase the depth and diversity of Arabic culture, from its timeless traditions to its contemporary pulse. The global embrace of Arabic content signals a shift in how the world values storytelling from the region. From gripping dramas to thought-provoking documentaries and vibrant lifestyle programming, Arabic creators are proving that their work transcends language and borders. This momentum positions the region as a creative powerhouse—a thriving hub of authenticity and artistic excellence. With this growth comes not only recognition but also influence. It’s an exciting era for the region, where talent once confined to local markets now has the platform and voice to inspire and connect with the world.

A Call to Action for the Industry

The road to 2025 is full of promise, but it requires commitment. For the industry to thrive, collaboration is key—between creators, platforms, and stakeholders. We must prioritize investment in talent development, build environments that encourage creative risk-taking, and ensure that Arabic content is accessible to diverse audiences both locally and internationally. As I reflect on the opportunities ahead, I’m filled with optimism. The next chapter of Arabic storytelling is unfolding before us, and it has the potential to inspire, connect, and transform.