In these testing times, especially in the Middle East, Emirates NBD, a leading bank in Dubai and the UAE, has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses and also, a series of initiatives to help people bank contactless and from home, helping us stay home and stay safe.
With the city and the country (and most of the region) going into lockdown mode as of earlier this week, the bank has, yesterday, created and shared a message of optimism with people across the UAE and beyond.
The film, as part of the overall initiative titled #AloneTogether, comprises shots of closed doors, entrances and windows, resonating with how most of us are feeling, alone, behind those doors, yet also sharing that in choosing to be alone, we can, in fact, be even more together; reinforcing social solidarity in a time ofsocial physical distancing.
Brand: Emirates NBD
Agency: FP7 McCann Dubai
Executive Vice President, Head of GMCE: Vikram Krishna
Chief Marketing Officer: Moadh Bukhash
Vice President, Head of Business Marketing (Emirates NBD): Dominic Fernandes
Vice President, Head of Brand Management and CSR (Emirates NBD): Elena Cruz
Vice President, Head of Group Media (Emirates NBD): Mai Cheblak
Associate Vice President – Business Marketing (Emirates NBD): Aamir Aijaz
Group Account Director: Vicky Kriplani
Creative Director: Aunindo Anoop Sen
Film Director: Tahaab Rais
Producer: Vicky Kriplani
Regional Executive Creative Director: Oliver Robinson
Regional Executive Creative Director: Fouad Abdel Malak
Regional Head of Strategy: Tahaab Rais
Writer & Art Director: Tahaab Rais
Writer: Aunindo Anoop Sen
Editor and Grading: Ashraf Muhammadunny
Creative Services Director & Film Production Head: Khaled Hamza
Creative Services: Kalpna Chaturvedi
