DUBAI, UAE – Teads, the omnichannel outcomes platform, and Al-Futtaim Electric Mobility,  the exclusive BYD distributor in UAE, today announced the results of its latest campaign for  the launch of the BYD Shark 6. By utilizing a synchronized omnichannel approach, the  campaign – targeting young automotive enthusiasts in Saudi Arabia and the United Arab  Emirates set a new benchmark for marketing efficiency, driving a significant uplift in brand  attribution and purchase intent. 

Driving Engagement Through Innovation 

The primary objective of the campaign was to increase awareness and model consideration  by highlighting the BYD Shark 6’s distinct hybrid power and all-terrain versatility. To reach  this core audience, Teads implemented an omnichannel strategy that maximized reach  across premium InStream Connected TV (CTV) and online InRead placements. 

By leveraging a custom audience approach – combining proprietary segments with  contextual targeting—the campaign maintained maximum relevance among automotive  enthusiasts. Creative assets were further refined by the Teads Studio creative service  through a dedicated Teads Atelier co-creation workshop to optimize performance across  both mobile and television screens. 

Synergistic Results Across Every Screen 

The campaign’s effectiveness was measured through a comprehensive brand lift study by  Happydemics, which revealed significant growth across the entire marketing funnel. The  study proved that audiences exposed to both CTV and inRead placements were more  positively impacted than those exposed to a single device. 

Key performance highlights include: 

● +10 pts increase in Purchase Intent across screens. 

● +9 pts increase in Attribution, driven by the synergy of multiple touchpoints. ● +8 pts increase in Interest, signaling strong resonance with the target demographic. ● +7 pts increase in Consideration, successfully moving potential buyers closer to a  purchase decision. 

“Partnering with Teads allowed us to unlock the full value of a unified, cross-screen strategy  for the BYD Shark 6 campaign. CTV captured auto enthusiasts on the big screen, while  inRead placements extended reach across complementary viewing moments. Together, this  omnichannel approach delivered a significant uplift across key brand metrics”, said Tarek El Sarw, Senior Manager Digital Marketing & CRM at Al-Futtaim Electric Mobility. “This campaign is a testament to what’s possible when you collaborate with a brand – the  BYD team at Al-Futtaim Electric Mobility – who shows the ambition and collaborative mindset  to push beyond a single-format activation and deliver a truly integrated cross-screen  experience” explained Marcella Donovan, Head of Strategic Accounts MEA at Teads. “Each channel played a complementary role; while CTV was instrumental in building initial 

awareness and interest, inRead placements further strengthened these metrics and  ultimately boosted purchase intent.”  

Al-Futtaim Electric Mobility’s collaboration with Teads demonstrates the transformative  potential of omnichannel strategies, as well as its commitment to combining cutting-edge  technology with high-impact storytelling to capture the imagination of the next generation of  drivers in the Middle East. 

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About Al-Futtaim  

Established in the 1930s as a trading business, Al-Futtaim today is one of the most  diversified and progressive, privately held regional businesses headquartered in Dubai,  United Arab Emirates. 

Operating across 18 countries in the Middle East, North Africa and Asia, the Group spans  key sectors including automotive, financial services, real estate, retail, and health. Al Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through  practical, forward-looking solutions. 

Employing a workforce of nearly 33,000 people, Al-Futtaim represents a portfolio of over 200  of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE,  Marks & Spencer, and many more. 

With a strong focus on digital innovation and artificial intelligence, sustainable growth,  strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in  long-term value creation. Its integrated business model positions the Group as a reliable  partner to stakeholders—supporting customers, communities, and collaborators alike in  navigating the needs of today while planning for tomorrow. 

Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim  continues to build a legacy that reflects its responsibility to people, progress, and the planet.