Brand partnership is one of only eight awarded globally this year.

At the 2023 Advertising Week held in New York last week, AnNahar Newspaper and IMPACT BBDO were presented with the esteemed Brave Brands Award. This honour, selected by The ANDY Awards Jury, is given annually by the Advertising Club of New York to brands who with their agency partners “fearlessly embrace audacious approaches and take risks in their pursuit of excellence”.

In 2023, only ten brand/agency partnerships were selected globally for this honour. AnNahar+IMPACT BBDO were the only honorees from the Middle East region. The 2023 winners were:

Burger King + David

Penguin Random House + Rethink

AnNahar Newspaper + IMPACT BBDO

Skittles + DDB NY/Chicago

Back Market + Marcel

Burger King + Burger King & DAVID + ZUBI, A VMLY&R Company 

Budweiser + Wieden+Kennedy
Matilda Bay Brewery + Howatson&Company 

Dame + Mischief @ No Fixed Address

Ulta + McCann NY 

“These honorees represent the epitome of creative fearlessness, breaking boundaries and challenging conventions in the advertising world,” said Gina Grillo, CEO and President of The AD Club and The International ANDY Awards. “Their collaborations have set a new standard for audacity and innovation, inspiring the industry at large.”

Dani Richa, Chairman and CEO EMEA, BBDO Worldwide, said, “We are very proud to have won the Brave Brands Award along with AnNahar. It is great to have a courageous client who is always ready to push the envelope, and this is a dream for every creative agency.

However, the real courage here is that of the An Nahar Newspaper team, who have demonstrated bravery despite assassinations, including of their former Editor in Chief Gebran Tueni.”

Ali Rez, CCO of IMPACT BBDO Group received the award and dedicated it to the current Editor-in-chief Nayla Tueni and her team.