A Strategic Expansion to Enrich Services with Creative Content Expertise

20 March 2024, Dubai, United Arab Emirates: In a significant move that marks a new phase of growth and innovation, Acorn Strategy, the UAE’s award-winning strategic marketing communications agency, proudly announces the acquisition of Bloom Collective. Renowned for its creative flair and strategic content capabilities across the UAE and Indonesia, this acquisition represents a substantial enhancement to Acorn Strategy’s portfolio of services, meeting the increasing demand for integrated creative communications.

Bloom Collective is an established digital creative studio specialising in content strategy, design and production and brings a range of specialised digital services to Acorn including episodic content development, channel & portal management, digital design (UI/UX Content), motion graphic design & animation, video production and apps production.

Acorn Strategy has established itself as a beacon of excellence and innovation over 13 years, achieving recognition as MEPRA’s first independent UAE-grown agency to be awarded Large Agency of the Year, alongside notable accolades in Technology, Healthcare, Integrated, and Digital campaigns. This strategic acquisition of Bloom Collective further solidifies Acorn Strategy’s commitment to delivering comprehensive and client-centric solutions, combining a wealth of experience and a shared dedication to excellence in servicing clients across diverse markets.

The merger is a culmination of a strong history of collaboration between Acorn Strategy and Bloom Collective, emphasising a joint mission to craft compelling visual communications that resonate with clients’ evolving needs, whilst fostering exemplary strategy, creative, public relations, and digital services. The enhanced capabilities of the merged entity promise a more agile, responsive agency landscape, poised to deliver tailored solutions that advance market needs and support client objectives, with an expanded client base and market reach, now including Indonesia through a new office in Jakarta.

Kate Midttun, Founder & CEO of Acorn Strategy, reflects on the union, stating, “Our partnership is anchored in a profound respect for each team’s talent and achievements. This acquisition is a testament to our shared values and vision, offering enhanced value to our clients and setting new industry standards. It’s a strategic union of like-minded collaborators, set to redefine the landscape of strategic marketing communications.”

Matt Ooley, Founder of Bloom Collective and newly appointed Head of Creative Studio at Acorn Strategy, shares his enthusiasm: “Bloom is a creative content agency bringing a wealth of knowledge and experience to the table across several markets. Having previously worked together, our shared values of creativity and intelligence drive our strategic collaboration, ensuring seamless integration for the benefit of clients and the industry.”​ 

Founded in 2010 by Australian-native Kate Midttun, Acorn Strategy was conceived to ensure that marketing and communications activities effectively support business objectives, driving meaningful change and adding value. Quickly becoming the preferred partner for clients seeking impactful marketing and communications strategies, Acorn Strategy has broadened its services to include strategy, operations, digital communications, reputation management, branding, and more. Despite its rapid expansion from the UAE to the United Kingdom and Australia and now Indonesia, the core principles of innovation, client-centricity, and strategic excellence remain unchanged.  

Acorn Strategy is now poised for its next chapter of growth, with headquarters in the Middle East and offices in Abu Dhabi, Dubai, Melbourne, Perth, London, and Jakarta, ready to face the future with renewed vigor and an expanded suite of services.