My journey in the creative industry began many years ago through art, where I expressed my ideas and dreams through colors and paper while participating in several domestic and international art competitions. This passion evolved further when I joined the Applied Arts Faculty, specializing in Advertising, where my vision became clearer. It was there that I discovered both my creative potential and the impact ideas can have on people and the brands behind them.

After graduating, I started my career as a designer at different agencies, focusing on visual communication and brand storytelling. While already working in the industry, I pursued a Master’s degree in Advertising, deepening my strategic perspective and shaping a career driven by curiosity, growth, and meaningful connections between brands and audiences.

I then joined Ogilvy, a multinational agency of the WPP network, gaining experience across a diverse set of sectors and markets, including FMCG, banking, automotive, and retail. I had the privilege of working with renowned brands such as IKEA, Mondelez International, Arab Bank, Misr Banque, and Hyundai, among many others. Each client taught me something new, from understanding consumer behavior across markets to adapting creative strategies for different industries, and strengthened my ability to translate insight into visually and conceptually impactful campaigns. My career path naturally progressed from designer to Senior Art Director and then Associate Creative Director, a journey that allowed me to transition from execution to vision, mentoring teams, and shaping the broader creative direction of campaigns.

A defining milestone was joining Riyadh Season in 2023 as Senior Art Director. Working at this scale was a unique experience, blending culture, entertainment, and destination branding to craft experiences that resonated nationally and internationally. It taught me how creativity could not only tell a story but shape the identity of a city and amplify cultural engagement.

Today, I serve as Brand-Art Director at Gathern, one of the most prominent and the first peer-to-peer vacation rental platform licensed by the Saudi Ministry of Tourism. In this role, I lead campaigns, copy, and visuals aimed at strengthening brand awareness and expanding market presence across the Kingdom. Among the highlights of my work has been the Ramadan campaign in collaboration with Al Nassr FC, which promoted Saudi destinations through a high-impact partnership featuring Cristiano Ronaldo, Marcelo Brozovic, and Saudi players stars. This campaign exemplified how storytelling, sports, and tourism can intersect to create national pride, inspire travel, and engage audiences on multiple levels.

Leadership, for me, is rooted in trust, accountability, and generosity. I believe that the most effective leaders create clarity and confidence within their teams rather than imposing control. Collaboration over hierarchy, growth over ego, and transparency alongside resilience guide my approach. I am continuously developing my skills and learning from working with cross-functional teams across marketing, product, and operational areas. These experiences have reinforced my belief in alignment, shared ownership, and fostering environments where ideas are respected, risks are encouraged, and people feel seen, both as professionals and as individuals.

“Give to Gain” resonates deeply with my philosophy. What people could achieve or do is the core! You give your thinking, time, effort, and knowledge while investing in people mentoring, sharing knowledge, opening doors, and advocating for potential, which strengthens the ecosystem we operate in. Generosity fosters trust, trust fuels growth, and growth multiplies impact. I have witnessed firsthand that when we prioritize collaboration over competition, the results are stronger teams, richer ideas, and more sustainable success.

To the next generation of women in our industry, my advice is simple yet essential: own your voice and never wait for permission; your perspective is your strength. Dream big, pursue your passions relentlessly, and commit to growing your skills every day. Seek mentors and learn from them, but also become a mentor yourself. Support and lift other women consistently. Stay curious, believe in yourself, and never stop striving to become the best version of yourself. Every effort you make to grow, empower others, and expand your impact contributes not only to your own success but to the collective advancement of women across the industry.