Dubai, United Arab Emirates, August 2025: SOCIALEYEZ, the Middle East’s leading team of creative strategists, has unveiled a groundbreaking shift in its internal structure, introducing a new Pod model that redefines the traditional agency framework. Moving away from portfolio-based management, SOCIALEYEZ is now the first agency in the region to launch mission-led Pods, a structure designed around client needs rather than departments.

The Pod model positions SOCIALEYEZ at the forefront of industry innovation, adapting to the fast-moving social landscape with agility, creativity and precision. Each Pod is built on specialist expertise, ensuring brands receive tailored teams aligned to their unique missions, whether in performance marketing, cultural storytelling or high-profile VIP projects.

SOCIALEYEZ has introduced five Pods under Account Management, directly integrated with Strategy and Creative to ensure end-to-end ownership, faster turnaround and culturally resonant campaigns, while remaining anchored to long-term strategy. The Events & Campaigns Pod focuses on high-volume, fast-turnaround activations such as events, launches and seasonal campaigns, with the mission of delivering concept-to-execution speed while ensuring coherence across channels. The Culture & Collaborations Pod centres on community-driven content, cultural storytelling and partnerships, amplifying narratives that connect brands with culture, creators and audiences authentically.

The Performance Marketing Pod is dedicated to paid media, optimisation and analytics, driving ROI through data-centric targeting, continuous optimisation and real-time adaptability. The VIP & Special Projects Pod caters to high-profile and bespoke accounts requiring enhanced attention, delivering tailored, high-touch strategies and agile problem-solving for key clients. Finally, the Influencer & Storytelling Pod specialises in human-first narratives and influencer-driven content, building emotional connections through authentic voices and people-driven storytelling.

Operating in close collaboration with internal creative and strategy teams, the Pods also function as learning incubators, upskilling continuously in AI, data and storytelling. This approach combines the power of technology with human creativity to deliver impactful campaigns.

The new structure also introduces a dual leadership model, giving SOCIALEYEZ leaders real decision-making power while flattening hierarchies and nurturing the region’s next wave of agency leaders. By merging roles and breaking down silos, SOCIALEYEZ has created empowered, versatile teams that bring both strategy and execution under one roof.

“With Pods, we’re not just reorganising teams; we’re reimagining what an agency should look like in today’s fast-changing social media world,” said Tarek Esper, Managing Director at SOCIALEYEZ. “Our clients will benefit from greater ownership, faster briefs and strategies that cut through the noise.”

This new mandate goes live immediately, positioning SOCIALEYEZ as a pioneer in delivering client-centric, future-ready agency solutions.