Dubai, UAE, 11 October 2024 – The campaign for World Mental Health Day, in partnership with Volvo UAE, shines a spotlight on how the feeling of safety goes beyond the features of a car.

In today’s fast-paced world, juggling multiple responsibilities often leaves little room for self-care or finding a peaceful space to relax and recharge. Conversations around mental health frequently highlight this challenge, with people citing the lack of accessible safe spaces as a significant barrier to taking care of their mental well-being, leaving them constantly searching for a moment of respite—a place to simply breathe and collect themselves.

“Your Go-To Safe Space” campaign aims to remind people of the importance of finding their own anchors for moments of peace, whether it’s a quiet corner, a scenic view, or simply a few mindful moments to themselves—wherever they may be.

The campaign also hopes to inspire people to see their vehicles differently—not just as cars, but as spaces designed to keep them focused on what matters most: feeling at ease.

CREDITS.

Agency: Memac Ogilvy 

Hadi Ballout – Managing Director

Moemen Metwally – Creative Director

Faraz Khan – Associate Creative Director

Leomerish Leyco – Senior Art Director

Jordan Serrao – Art Director

Taha Khan – Copywriter

Hamood Al Maskari – Arabic Copywriter 

Tareq Shahin – Arabic Copywriter 

Andre Souza – Senior Visualizer 

Joseph Al Khabbaz – Senior Graphic Designer

Hussein Krayem – Head of Content & Production / Photographer

Ahmed Elbeshbishy – Content Creator / Videographer

Kevin Kurian – Business Director 

Karl ElHitti – Head of Social 

Ahmed Nour – Social Director

Ashleigh Morgan – Account Director

Shrey Sharma – Account Manager

Layan Abdo – Account Executive

Philip Bardawil – Account Executive 

Dana Al Ali – Community Manager

Client: Trading Enterprises Volvo

Lee Parker – Brand Director

Mridula Kolachina – Senior Marketing Manager

Sharifa Al-Suwaidi – Marketing Executive

Sara Al Ali – Marketing Projects Executive