Dubai, United Arab Emirates, 15 April 2025: Publicis Media, the media hub under Publicis Groupe ME and talabat, the region’s leading platform for on-demand delivery, have partnered to create new opportunities for brands to scale their presence in the MENA region. By combining the expertise of both Publicis Media and talabat in media, data, and commerce, this collaboration offers brands actionable insights, tailored advertising solutions, and commerce-driven strategies to meet their business objectives.

As consumer expectations continue to evolve, brands need a more integrated approach to commerce, blending media strategy with real-time platform insights. This partnership brings together talabat’s deep understanding of on-demand consumer behavior with Publicis Media’s expertise in optimizing media investments, helping brands engage customers with the right messaging at the right moments.

“As the leading on-demand platform in grocery and retail, we’re always looking for ways to help brands create stronger, data-driven connections with their customers. By working together, talabat and Publicis Media are bridging the gap between media and commerce, empowering brands to run more effective, results-oriented campaigns” said Wassim Makarem, Chief Retail Officer at talabat

Through this partnership, brands can leverage talabat’s real-time shopper insights to refine their media strategies, ensuring more personalized and effective customer engagement, track campaign performance in real-time and optimize their media spend based on actual shopper behavior. By aligning talabat’s expertise and insights with Publicis Media’s strategic knowledge, brands will have access to insights and strategies that can help enhance engagement, optimize conversion, and improve return on investment. 

“Commerce is about more than just visibility, it’s about impact. This partnership gives our clients access to smarter, data-driven commerce solutions that help them engage consumers in more meaningful ways and drive real business results. By combining media, creativity, and technology, we are helping brands maximise every opportunity in this space”, said Elie Milan, Chief Performance Officer ME Publicis Media.

As e-commerce continues to evolve, this partnership gives brands a direct pathway to convert media investment into measurable business results, supported by intelligence, strategy, and advanced technology.
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About Publicis Groupe Middle East & Turkey 

Publicis Groupe Middle East & Turkey (ME&T) is a regional leader in marketing, communication, and digital business transformation. Through its world-class brands and the ability to architect, build and orchestrate end-to-end solutions, Publicis Groupe ME&T is uniquely positioned to help clients unlock growth in the platform world through the intersection of data, creativity, media and technology. Headquartered in Dubai, UAE but present across eight markets across the Middle East and North Africa, Publicis Groupe ME&T brings together 3,600 minds with expertise in data, technology, media, strategy, creativity and business transformation.   

For more information, please visit: www.publicisgroupe.com