• The much-anticipated GMC HUMMER EV, the first electric addition to the GMC line-up of bold, capable, and precisely crafted premium trucks and SUVs, has been launched.
  • The GMC Canyon AT4X trim, made its Middle Eastern debut as the most advanced, off-road midsize truck under the brand.

UAE, 09 May, 2024 – GMC have announced the expansion of its premium & capable line-up with the introduction of two new nameplates for the first time in the Middle East:   the GMC HUMMER EV and GMC Canyon AT4X, to join the brands Middle East lineup of bold, capable and precisely crafted premium trucks and SUVs.

The arrival of these new nameplates underscores GMC’s commitment to delivering exceptional quality, performance, and innovation to customers in the region, and always raising the bar. 

“This year is for the books. We are thrilled to introduce two amazing additions to our line-up of premium trucks and SUVs, which are set to redefine the future of off-roading.” said Jack Uppal – President & Managing Director of General Motors, Africa & Middle East. “The anticipation for the GMC HUMMER EV has been building in the region for quite some time and we are excited for our customers to take their first steps in GMC’s electric story. Additionally, the Canyon AT4X, our most advanced, off-road midsize truck, is set to upset the mid-size truck segment when it makes its showroom debut later this summer. We’re thrilled to be able to bring it our valued Middle East customers. With the two newest additions to our line-up, we’re offering a new driving experience for adventure enthusiasts across the region and catering to a wider and more diverse range of tastes and preferences, than ever before.”


Since its initial reveal, GMC HUMMER EV has amassed an incredible fanbase, disrupting perceptions about what an EV can do. After much anticipation it will finally be available in the Middle East this summer.

The GMC HUMMER EV is the first electric addition to GMC’s lineup of bold, capable and precisely crafted premium trucks and SUVs and provides remarkable on- and off-road capability with a quiet, all-electric propulsion system. 

Driven by GM’s Ultium Platform, which enables unprecedented off-road capability, extraordinary on-road performance and an immersive driving experience designed to put occupants at the center of every moment.

GMC HUMMER EV is equipped with a 4 Wheel Steer featuring industry-leading CrabWalk – which allows the rear wheels and front wheels to steer at the same angle at low speeds, enabling diagonal movement of the vehicle, for even greater maneuverability on challenging terrain.

The GMC HUMMER EV pick truck and SUV deliveries will start this summer in select markets across the Middle East and throughout the rest of 2024. For additional details please contact your local GMC dealer representative.

GMC Canyon AT4X 

The All-New GMC Canyon AT4X is purposefully engineered to be a premium, no-compromise, off-road midsize truck. It offers serious off-road equipment and advanced technology for optimum capability and convenience – no matter the destination.

The AT4X sub brand has quickly become synonymous with robust off-road credibility, which is why the vehicle the Canyon is coming to the Middle East in this trim.

Boasting a fully redesigned exterior with a standard factory lift and widened track, a new premium suite of advanced technology and an all-new interior design, the next-generation Canyon is built from the ground up to conquer any terrain. 

The GMC Canyon AT4X will be on sale in showrooms across the Middle East in summer of 2024. Additional details will follow in due course.

The two new models join the GMC Sierra in the AT4X trim, the epitome of off-roading excellence, introduced for the first time in 2023.

The new nameplates add to GMC’s line up of crossovers, trucks and SUV’s including the GMC Yukon, Terrain and Acadia. On the latter, earlier this year, GMC revealed the new and elevated 2024 GMC Acadia, which is longer, wider and taller than its predecessor, with an all-new premium-appointed interior, elevated exterior design language, an enhanced suite of technology and an extensive list of standard safety features. Arriving later this year, the Acadia will redefine what a premium mid-size SUV can be and launch a new era for the brand’s family of SUVs and crossovers.

For more information about the new nameplates and the complete lineup of GMC vehicles, please visit your local dealership or www.gmcarabia.com or visit the respective dealer partner in your market.