The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered to patients to cure them, vaccinate them, or alleviate a symptom. Pharmaceutical companies may deal in generic or brand medications and medical devices. They are subject to a variety of laws and regulations that govern the patenting, testing, safety, efficacy and marketing of drugs.

The pharmaceutical industry is responsible for the development, production and marketingof medications. Thus, its immense importance as a global sector is inarguable. In 2014, total pharmaceutical revenues worldwidehad exceeded one trillion U.S. dollars for the first time. North America & Europe is responsible for the largest portion of these revenues, due to the leading role of the U.S & EU . pharmaceutical industry. However, as in many other industries, the Chinese pharmaceutical sector has shown the highest growth ratesover previous years.

Still, the leading pharmaceutical companies come from the United States and Europe. Based on prescription sales, NYC-based Pfizeris the world’s largest pharmaceutical company. In 2017, the company generated some 52.5 billion U.S. dollars in pure pharmaceutical sales. Other top global players from the United States include Johnson & Johnson, Merck & Co., and AbbVie. Novartis and Roche from Switzerland, GlaxoSmithKline and AstraZeneca from the United Kingdom, and French Sanofiare the European big five.

Branded, patented medicines by far make up the largest share of pharmaceutical revenues. For example Humira, an anti-inflammatory drug, generated over 18.4 billion U.S. dollars of revenue worldwide in 2017. Oncologics continue to be the leading therapeutic classbased on revenue. In 2017, cancer drugs made 81 billion U.S. dollars of revenue globally. Other major therapy classes were pain drugs , vaccines & and antidiabetics.

More than any other industry, the pharmaceutical sector is highly dependent on its research and development segment not pure marketing as other industries, which makes our industry quite unique. Some pharmaceutical companies invest 20 percent and more of their revenues in R&D measures.  Again The United States & Europe  is a traditional stronghold of pharmaceutical innovation. The origin of most new substances introduced to the market can be traced back to the United States & Europe. Because of the steady loss of patent protection, the invention of new drugs is of vital importance for the pharmaceutical industry. Revenue losses due to patent expiry often are very significant.

The huge difference in what we normally call marketing or product branding between pharmaceutical products and other FMCGs is mainly driven from the target audience.

In our industry we are never allowed to talk to end users , all medicines are mostly prescribed so our target audience should only be our HCPs and that’s what differentiate us from other industries.

Marketing is a main pillar across all industries except for pharma , where R&D is the main focus.

Brining to the world new cure , preventive and life saving molecules is our domain and continuous focus. We don’t promote products but we promote life.

Having patients as our main focus puts a great amount of responsibility on each and every worker in this industry , you are here dealing with families , lives and humans. There is no home across the globe that is not impacted by our presence and that’s how we see marketing , you can never look at our products in a selling mode rather than looking at them with a life saving aspect.

An industry operating with very strict compliant rules is certainly an industry which stands out if compared to all other sectors , very honored to be one of the few people operating within this industry globally and always keen to have the patients as my focal point when it comes to new innovative products that can elevate the cure rates  among our societies.