02 March 2020 – Bringing further regional expertise to the judging process of this year’s WARC Prize for MENA Strategy, additional senior agency strategists and executives from brands including Google, Nestlé and Nissan, have been appointed to join the jury panel.

Organised by WARC, the global authority on advertising and media effectiveness, the WARC Prize for MENA Strategy rewards the best strategic thinking from the region’s marketing communications industry that has driven results in the Middle East and North Africa.


Lucy Aitken, Managing Editor – Case Studies, WARC, comments: “These industry experts from across the region will judge a collection of work that will inspire strategic thinkers to deliver insightful marketing strategies, providing a base for future growth.”

The additional jury members for the WARC Prize for MENA Strategy 2020, which will be chaired by Tarek El Kady – Marketing Director, McDonald’s MEA, are:

  • Bassam Ayass – General Manager, MarComms AMI Africa Middle-East India, Nissan

  • Ali Cheikhali – Creative Strategy Lead, Google

  • Maria Dodero – Regional Senior Brand Manager, Nestlé

  • Dina El-Dessouky – Head of Strategy, FP7/McCann Cairo

  • Islam ElDessouky – Head of Integrated Marketing Communications, Coca-Cola Middle East

  • Shagorika Heryani – Head of Strategy, Grey MENA

  • Sunjay Malik – Associate Director, Strategy, PHD UAE

  • Maxime Menant – Director of Strategic Planning, TBWA\RAAD

  • Avinash Pareek – Regional Head, Product, Growth & Marketing, Wavemaker MENA

The full jury line-up and biographies are available here.

Now in its fourth year, the WARC Prize for MENA Strategy is free to enter and is open to agencies, brand owners and specialists in any marketing discipline. The top papers will share a $10,000 prize fund.

Information on how to submit entries to the award is available on warc.com. The closing date is 15 April 2020.