Riyadh, Saudi Arabia – 27 February Volvo has accelerated back into the Kingdom, launching Saudi Arabia’s first AI generated brand film with its Come Back Stronger campaign.

This isn’t just a return. It’s a bold leap forward, driven by LION, the creative arm of Fast Ventures, and Electromin, Petromin’s e mobility division. Together, they’ve fused technology and storytelling to captivate audiences in record time.

Hussein M. Dajani, Petromin’s Chief Marketing Officer, led the charge. “Volvo’s return to the region deserved more than just another campaign, it needed a statement,” said Dajani. “By harnessing AI, we have transformed the way stories are told, delivering a film that is both visually stunning and executed with remarkable agility. This is what the future of marketing looks like, a perfect balance between vision, technology, and creativity. I am incredibly proud of what we have achieved with LION, whose expertise brought this idea to life in record time.”

The innovation lies in the process. LION’s AI powered approach slashed production timelines, turning months into weeks. The technology didn’t just speed things up, it opened new creative avenues, refining the film with precision and impact. Electromin brought its smart mobility expertise, aligning the project with Saudi Arabia’s push for sustainable progress.

Osama Siddiq, LION’s Founder and Executive Creative Director, sees this as a turning point. “With AI, we’ve shifted gears in how brands tell stories,” said Siddiq. “It’s faster, sharper, and lets us explore ideas that were once out of reach. This is where creativity meets tomorrow.” This film does more than mark Volvo’s comeback.

It mirrors Saudi Arabia’s own drive toward innovation and resilience. Ready to see it? Full brand film here.

Campaign Credits

Electromin

Hussein M. Dajani: Group Chief Marketing and Customer Centricity Officer, Petromin

Mark Notkin: Chief Innovation Officer, Electromin

Khalid Al-Saggaf: National Sales Manager, Electromin

Volvo

Chantelle Roddan: Consumer Experience, Volvo Car Importers EMEA

John Duggan: Regional Business Manager, Volvo Car Importers EMEA

LION Creative

Azeem Afzal: Chief Executive Officer, LION

Osama Siddiq: Executive Creative Director, LION

Momina Khan: AI Art Director, LION

Ali Asif: Creative Lead, LION

Shaden Alsalamh: Arabic Copywriter, LION

Alaa Almaaliki: Account Executive, LION

Platformance – Media

Waseem Afzal: Chief Executive Officer, Platformance

Amjad Puliyali: General Manager, Platformance KSA

Sima Sukkar: Senior Executive, Platformance

PR Arabia – PR & Influencers

Khaled Karanouh: Business Development Manager, PR Arabia

Sally Hajjan: Account Manager, PR Arabia