Dubai, UAE, May 30 2024: Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, proudly presents the highly anticipated launch of the all-new Mitsubishi L200 in the UAE, setting new standards in the pickup truck segment with its blend of performance, technology, and versatility. Mitsubishi L200’s versatility meets the region’s diverse needs, on a spectrum extending from commercial to recreational use.

In a momentous celebration of the new model, Al Habtoor Motors hosted an exclusive launch event, graced by the presence of Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, and Mr. Ravin C.V, the Sales Director, who unveiled the New L200 models. The event was attended by esteemed delegates from Mitsubishi Motors Middle East and Africa FZE, including the new President, Mr. Takami Junya, and the new SVP, Mr. Honda Masamichi, as well as Vice President Walid Rashid, business partners, customers, and key stakeholders, underscoring the significance of this launch.

The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability.

Mr. Karim Maksoud, Managing Director of Al Habtoor Motors, said: “The launch of the All-New L200 marks a significant milestone for Al Habtoor Motors and Mitsubishi Motors as we continue to innovate and redefine the pickup truck segment in the UAE. Our commitment to innovation and excellence is what always drives us to continuously deliver top-tier vehicles that surpass expectations and cater comprehensively to the diverse needs of our valued customers in the UAE. Today’s launch embodies this commitment in its truest form.”

Junya Takami – President of Mitsubishi Motors Middle East and Africa said: “The launch of the all-new Mitsubishi L200 signifies a new era of automotive excellence, where we redefine the boundaries of capability, safety, and eco-friendliness.

Unparalleled Capabilities and Durability

Built from the ground up to tackle the most demanding terrains and daily challenges, the all-new Mitsubishi L200 boasts a fully reengineered chassis, Super Select 4WD-II system, and many more performance-related features that deliver exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Mode tailored for sand, gravel, rocky terrain, and more, the L200 ensures a smooth and confident ride in any environment.

Advanced Safety and Technology

Safety takes center stage with the all-new Mitsubishi L200, which integrates state-of-the-art safety features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple Car Play, and Android Auto connectivity. These innovations work harmoniously to provide unparalleled protection and peace of mind for drivers and passengers alike.

Eco-Friendly Design and Innovation

Mitsubishi Motors’ commitment to sustainability shines through in the all-new L200, which supports ecological and economical driving aimed at reducing emissions and minimizing environmental impact. From engine efficiency to eco-conscious materials, the L200 leads the way towards a greener future without compromising on performance or comfort.

Legacy of Excellence

With a rich history dating back to its debut in 1978, the Mitsubishi L200 has been a driving force behind economic growth and commercial success. Now, in its latest iteration, the L200 expands its horizon to cater not only to commercial needs but also to the diverse requirements of families and recreational users, making it the ultimate vehicle of choice for any adventure.

The all-new Mitsubishi L200 epitomizes Mitsubishi Motors’ relentless pursuit of excellence, combining unparalleled capabilities, advanced safety features, eco-friendly design, and a legacy of proven durability. As the automotive landscape evolves towards sustainability, innovation, and social responsibility, Mitsubishi Motors remains at the forefront, setting new standards and exceeding expectations with each milestone achievement