By Shant Oknayan, General Manager of Global Business Solutions (MENAT)

What is TikTok For Business?

Tiktok for Business was created with young aspiring entrepreneurs in mind, knowing that they need an independent easy to use platform to create and manage their campaigns so they can quickly benefit from the wide reach of TikTok users in the region to grow their businesses. TikTok invites SMEs to ‘make TikToks, not ads’ – unlocking their creativity and expediting their journey to rebuilding.

TikTok For Business supercharges its user experience in MENA by making the platform more accessible to its Arabic clients/partners

Over 50,000 registered businesses in the MENAT are now taking advantage of the diverse offering the TikTok platform provides them with, unlocking new creative ways to engage with their target audience. This comes as a result of an increased demand for Arabic-first content which is driven by TikTok’s thriving Arab speaking community.

Brand content in Arabic is there to cater to an increasingly growing Gen Z and Millennial audience

It is evident that there is a need for Arabic-first tools in the market:

  • Currently, 80% of the TikTok campaigns run in the MENA Region are in Arabic. 
  • This is due to the Region being Arabic 1st and most businesses in KSA, UAE and Egypt are Arabic 1st.

TikTok For Business’ mission is to empower all SMBs

TikTok’s mission is to empower all SMBs in the region to select TikTok as the trusted advertising partner who will enable them to:

  • Engage and grow their customer base exponentially
  • Provide them with the highest ROI across all your campaigns
  • Represent their brand in the most fun & authentic way

How is TikTok For Business empowering SMBs?

TikTok is committed to putting entrepreneurs first and designing their experience based on their most critical needs:

  • A platform in the local language (Arabic) to enable a localized experience – 20 Oct!
  • Smart Creative tools & free music library to help SMBs create engaging “TikToks”!
  • Strong Tracking capabilities to enable accurate event tracking, optimized delivery & higher ROI on budget spent

In addition, TikTok is determined to help the SMB community during this difficult time which is why TikTok Global has launched the $100 Million Ad Credit Program to ensure Businesses get back on their feet.

TikTok For Business has designed its 2021 product roadmap based on 3 key strategic focus areas that will enable scale and expansion in the region 

  • Everyone is welcome: enabling all SMBs to join TikTok with just a few clicks.
  • Making TikToks easy, fun & profitable: enabling SMBs to “make awesome TikToks” – not ads through a dynamic experiential landscape for advertisers to frequently test with creatives and content for the best ROI.

Transparency on ROI: We know that SMB resources are scarce and we need to make every dollar count especially in early stages. This is why tracking capabilities, enhanced targeting across the funnel is always top of mind for us.