The 10th anniversary of the MENA Effie Awards took place on November 7 at the Armani Downtown in Dubai bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns.
Despite economic challenges, this year saw a ten percent increase in entries resulting in a total of 28 Golds, 45 Silvers and 18 Bronzes through the night.

The special awards of the night were:
The prestigious Grand Prix Award went to Nissan’s “#SheDrives” campaign by TBWA\RAAD, which also won a Silver in the Automotive category and a Gold in the Seasonal Marketing category.

The title of The Most Effective Advertising Agency Office and Network of the Year went to FP7/DXB and FP7 MENA respectively. The network collectively won an overwhelming 43 awards through the night including 16 Gold, 17 Silver and 10 Bronze trophies.

The title of The Most Effective Media Agency Office of the Year went to OMD UAE, which won seven trophies through the night.

The Marketer of the Year was awarded to Asad Rehman, media director at Unilever MENA.

This year also saw the introduction of a new category by MENA Effie Awards in partnership with Dubai Media City: The SME Recognition Award. With SMEs contributing to 40% of Dubai’s GDP alone, MENA Effie wanted to launch a platform to recognize and encourage SMEs to grow even further. The debut award went to Lovin’ Dubai for its unique business model and diverse content approach.

For the full list of winners, please visit

This article has been originally published on Communicate Middle East