The fast-growing creative comms network will drive PR, events, and activations in eight global markets for the Wynn Al Marjan Island project. 

Dubai, [2/09/24]  

Viva Ras Vegas — it feels like the Wynn Resort in Ras Al Khaimah is all anyone can talk about. Now, The Romans will be responsible for making that official. The global creative communications agency has been awarded the PR for the world-famous hospitality and entertainment brand as it arrives on Arabian shores. 

The Romans came out on top of a competitive pitch process that lasted three months. 

Hubbed out of the UAE, the agency will manage the project across multiple key markets in Asia, Europe, and MENA, including KSA, working with The Romans offices in London and Amsterdam. 

The remit will involve the build and launch of the fifth global Wynn resort, as well as being a key partner to the Ras Al Khaimah tourism ecosystem to tell the story of RAK’s evolution as a global entertainment destination. 

“This is a mouthwatering partnership. Wynn is one of the biggest and most important entertainment and hospitality groups in the world, and its move to the region has captured worldwide attention. When the brand showed us the plan and ambition we were hooked. Not only will this development change the face of the country’s hospitality sector, but it will also play a pivotal role in RAK’s evolution as the nation’s most loved Emirate,” said Joe Lipscombe, Partner at The Romans. 

“Despite the loaded hospitality and entertainment industry here in the UAE, Wynn is all anyone can talk about. We can’t wait to get started,” he added. 

The Wynn resort is set to open its doors in 2027, with The Romans handling communications across key markets from Q4 2024. It will galvanize the best talents, celebrities, and creators from its key markets to help build anticipation for what will be one of the most memorable launches in UAE history.  

Wynn Al Marjan Island will have 1,542 rooms and well appointed suites, 23 world-class dining, lounge and bar options, and the region’s first gaming facility. The group recently announced it had acquired a further 70 square acres of additional land on Al Marjan Island for future development.  

Since the announcement of Wynn Al Marjan Island, numerous global hospitality groups have committed to the area, demonstrating what’s known as the ‘Wynn Effect’.  

The Romans has a global headcount of more than 160, with offices located in London, New York, Amsterdam, and Dubai. Recently named as PRovoke Media’s “EMEA Creative Consultancy of 2024” the agency’s specialisms include Consumer, Corporate and Reputation, Sports and Social. Named ‘Agency of the Year’ annually since 2018, The Romans’ client list includes Unilever, Snapchat, Dove, LIDL and Binance.