New Balance reimagines its classic ABZORB technology with the launch of the ABZORB 2010 and ABZORB 2000

Dubai, United Arab Emirates, June 12, 2025 – New Balance unveils the ABZORB 2010 and ABZORB 2000, adding two new and progressive models to the brand’s exploration of 2000s-era running influences.

Originally introduced in 1993, ABZORB cushioning revolutionized running technology and has since become a signature feature of several fan favorite lifestyle models. Both the ABZORB 2010 and the ABZORB 2000 each uniquely transform this functional feature into a fresh visual design statement standing out amongst other New Balance silhouettes, delivering exceptional comfort while honoring New Balance’s running heritage through a modern lens.

With wearability in mind, ABZORB 2010 combines the excitement of an innovative, all-new style with a sense of the familiar. The segmented ABZORB sole unit features more expansive proportions, becoming the centerpiece of this design. This eye-catching visual is paired with a diamond-knit mesh upper for an updated twist on a classic look.

Previewed at Milan Design Week in early April, ABZORB 2000 brings together a progressive design, a minimalist upper, and futuristic details for a new look at visible tech. The design process incorporated 3D tools to help create a hyper detailed articulated sole unit and capture curves not easily represented on paper. This experimental design features a full-length combination of ABZORB cushioning and ABZORB SBS pods, using a distinctive feature of 2000s running-inspired classics as a focal point.

“The real challenge in designing the ABZORB 2000 was finding the right balance between heritage and modernity,” said Charlotte Lee, Design Manager. “We wanted to amplify those iconic design cues, like the ABZORB SBS gel cushioning, but rework them through a contemporary lens. It’s that tension between the past and the present that really drives our design philosophy.”

The ABZORB 2010 is now available across select stores and retailers for a retail price of AED 899. The ABZORB 2000 will also be available across select stores starting June 12, 2025, for a retail price of AED 899.

ABZORB 2010 Product Details:

  • Diamond-knit mesh upper
  • Nubuck and synthetic overlays
  • ABZORB midsole, with ABZORB SBS at the heel and forefoot
  • Translucent TPU Stability Web shank at midfoot
  • Sculpted midsole details
  • Reflective accents
  • Molded ‘N’ logo

ABZORB 2000 Product Details:

  • Mesh upper with printed overlay patterns
  • Printed ‘N’ branding
  • A full-length ABZORB sole unit combines ABZORB cushioning and ABZORB SBS pods
  • Segmented sole unit features a Stability Web shank
  • Sculpted midsole details
  • Reflective accents