Dubai UAE, June 2024: Thursday 6 June 2024 marked the annual celebration of the best marketers in the region at The Marketing Society UAE Awards. The event was held at the iconic St.Regis,The Palm bringing together the industry’s leading marketers to recognise and celebrate best practice across the region.

Launching in the UK in 1985, The Marketing Society Awards has set the standard for marketing excellence and was launched in theMiddle East in 2022. The prime opportunity to celebrate and champion the industry’s leaders within the UAE, the Awards also included insightful talks from Aimee Peters, Regional Head of Brand, Partnerships and B2B Marketing at HSBC MENAT; Hanan Eissa, Vice President of Marketing & Public Relations at Atlantis Dubai and Terry Kane, Managing Director MENA at The Trade Desk.

The Marketing Society’s Global Director, Alasdair Hall-Jones, commented: “Our mission is to celebrate and champion marketing leadership – the Awards are not just about creativity and effectiveness, but about boldness and showcasing brands who are creating impact. We want to make our industry proud and showcase the role that marketing, and great marketing leadership, has on business success and growth.” 

This year’s Awards in the UAE were expanded from three categories, to five including: Brand Communication, Brand Evolution, Customer Experience and Engagement, as well as newcategories for 2024, Sustainability and Successful and Effective Partnerships. The award entries were judged by 15 leading client-side marketers.

The Marketing Society UAE is excited to announce the winners of the 2024 Awards:

Brand Communication

• SRMG Labs, Dark Minds Campaign – Asharq Discovery

Brand Evolution

• Expo City, From Mega-event to a ‘Destination with a Purpose’

Customer Experience and Engagement

• Majid Al Futtaim, Real Loyalty Created by Real Transparency

Sustainability

• Majid Al Futtaim, Choose Better Programme

Successful and Effective Partnerships

• PwC, On the road to net zero: Leveraging strategic partnerships for meaningful impact

For more information please contact:   

  

House of Comms (Comms Partner of The Marketing Society UAE)   

Alice Waldie +971 058 592 8121 alice.w@houseofcomms.com   

  

The Marketing Society UAE   

Alasdair Hall-Jones +971 058 5412 834 alasdair@marketingsociety.com