Dubai UAE, June 2025: On Tuesday, 24th June, the region’s marketing leaders gathered at the iconic Atlantis, The Palm, for the prestigious The Marketing Society GCC Awards. This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight, and celebration.

Established in the UK in 1985, The Marketing Society Awards have long been recognised as a benchmark for marketing excellence, highlighting its growing influence within the global marketing landscape. The launch of its GCC Awards in 2023 marked a pivotal moment for the region. Now in its third year, the GCC edition has quickly become a cornerstone of the Middle East’s marketing calendar, celebrating excellence, effectiveness, and impact across the industry.

The 2025 ceremony featured a series of insightful talks from leading industry voices and unveiled three new categories: Best Use of Media, Best B2B Campaign, and Best Team, reflecting the region’s dynamic and evolving marketing landscape. A distinguished panel of senior client-side marketers led the judging process, selecting the most exemplary work from across the GCC.

Alasdair Hall-Jones, Global Director of The Marketing Society, commented: “The GCC continues to impress us with its bold and innovative marketing landscape. Our Awards are not just about recognising great campaigns, they’re about celebrating the people, teams, and ideas shaping the future of our industry. Award-winning work inspires others to raise their game and help build the stories that showcase marketing’s positive impact on business.  Each year, the calibre of entries reminds us why this region is one of the most dynamic hubs for marketers in the world and growing in importance globally.”

The Marketing Society GCC is proud to announce the winners of the 2025 Awards:

Brand Communication

Procter & Gamble & Union Coop and Havas Middle East – Pampers – Joy Has Come Early

Brand Evolution

Mashreq – Climb2Change by Mashreq

Customer Experience and Engagement

Miral Destinations – Yas Annual Pass

Sustainability

Red Sea Global & Bloomberg Media Studios – The Regeneration Journey – Red Sea Development

Successful and Effective Partnerships

Madagascar National Tourism Board and Whereisthis – Madagascar Uncharted | Beyond the Baobabs

B2B

IBM and Weber Shandwick MENAT – The CEO’s Guide to Generative AI

Best Use of Media

Madagascar National Tourism Board and Whereisthis – Madagascar Uncharted | Beyond the Baobabs

Best Team

Al Masaood Group & MSL Group & Publicis – Al Masaood Marketeers – ‘The Makers of Results’